All posts by David Holmes
(Business Marketing) As Airbnb rolls their new logo out, the company Founder says you can all go ahead and laugh that it may resemble various genitalia.
(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's discuss the conundrum.
Although an argument can be made that filibustering has been abused, implementing the nuclear option is a bad move in the long run.
There is only so much you can do to prepare for stupid, as the recent dismantling of the @NatSecWonk account proves, but there are steps you can take as a company to safeguard the brand.
BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so, but by their CEO writing aggressive emails laced with insults and condescension.
BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the
Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis is underway while making such decisions as, "How much proprietary information should we reveal
Years ago, failing to understand the implications of social media was common, but there is no excuse today for a major airline to screw up so royally in public. This is a teachable moment for all sizes
Can one tweet thanking someone for their support really hurt your name or your brand? Let us take a look at a single tweet made this weekend by a politician as one example.
After the CEO of AOL fires a staffer for whipping out his camera, he apologizes but the offender is still fired. Because of how it was handled, the leader is taking a bit of heat.
After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back up, teaching all businesses an important lesson.
After a large food truck order resulted in a $0 tip, the worker took to the internet to call out the company that failed to tip and has been fired as a result. You can learn from