All posts by Danny Brown

Danny Brown is co-founder and CEO at Bonsai Interactive Marketing, offering integrated, social media, digital and mobile marketing solutions and applications. His blog is recognized as one of the top marketing blogs in the world; featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs; is one of HubSpot's Hot 100 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival.

myth-billboard

Dispelling the myth that traditional media ...

Oct 11, 201123 Comments419 Views

A Basic Misunderstanding In certain social media circles, there’s the belief that social media is far better for marketing purposes than traditional media because it’s easier to measure. Compared to social media – where you can measure