AGBeat Columnist: Carson Coots
Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.
The Building Blocks for Word of Mouth
Real estate agents are big believers in the power of referral business. Last week, I was in Austin for SWOMfest, a conference for the Society for Word of Mouth, created by Ben McConnell and Jackie Huba of the Church of the Customer blog. I left SWOMfest with a new perspective on what it takes to ignite word of mouth for ...
Hackers Attack & Stats Drop: Your WordPress Blog Could be a Victim
It Happens Sensational title? You hear about it on other blogs, it happens to government sites, It happens to Al Gore and to Bill O’Reilly… But you never dream it will happen to you. I recently found out that my WordPress site had been hacked into by a dirty, stinking, filthy spammer. It wasn’t even flattering, since I was not ...
Creating a Hyper-Local Monster: Mix A Blog Energy Drink
Photo by: Jayjay402 It’s Alive I’ve been in the shadows for a while now, building the monster I call a hyper-local news blog. I had promised a series of articles chronicling the trials and tribulations of getting it going and making it a success. What I have found is that success is hard to define, but it has something to ...
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What Do a Real Estate Agent and a Locksmith Have in Common?
Image courtesy of Lola Dalle Survey Says… A recent study released by market research firm, Opinion Research Corporation, reveals that 61% of surveyed consumers are browsing for online reviews of companies and services before making final purchase decisions. This doesn’t come as a huge surprise for me, since I am one consumer who tends to research heavily before making a ...
Got an Hour? Of Course Not. That’s Why You Should Watch This.
Time Management Takes Work My weak time management skills have been making life a lot harder than it should be. For a very long time, I made up for this by simply working longer hours than everyone else. It worked for a while, but there was one detrimental side effect. No life. I needed to work smarter, not harder. What ...
Social Media and ROI. One (more) Opinion.
What is Social Media? Well if social media is defined as not only blogging, but Twittering, networking on Linkedin, Facebook, Myspace, bookmarking, as well as commenting and contributing guest blogging, it could be a full-time marketing effort. But lets say it’s only blogging on your own site. If time is the cost involved, what is time worth and it it ...
Photography: Thinking Outside the House
Home searchers are looking for the perfect house based on unique needs, and recently I realized how diverse those needs can be. I was (very casually) browsing for a place in Austin to get a feel… as a relo buyer. My number one criteria was not a spacious living room, whirlpool tub, or even a lot “nestled” in a quiet ...
How Local Should You Go?
If you tuned in before you would know… My quest is to uncover what it takes to build the ultimate local blog. I want to attract a pretty hefty amount of local traffic by publishing information that people can use, and actually want to read. I want it to stand out, and compete popular publishers in the area. I want ...
I’m Going Local and I Think I Like It.
There’s a lot of talk going on about the future of the media, and how real estate businesses essentially have to become nanopublishers if they want to really make an impact with their online marketing. I’m not a Realtor, but I do see the value in Hyper-local online marketing… and it’s not just for real estate. I see the beginning ...
Real Estate World: The Hottest Real Estate Social Network Since The Last One.
What? You haven’t heard about Real Estate World? Where have you been for the past two days? Get with the program. It’s gonna be lame in a few weeks but get in while it’s still hot! On a serious note… I really cant predict the future, but I do know that some of the hottest and coolest RE.net folks are ...
Competition Brewing…
Online marketing continues to heat up, according to the report released yesterday by Borell Associates. The report predicts that by 2012, online ad spending in the real estate industry will surpass newspapers. Total real estate ad spending is set to simmer through 2012, but newspapers will be placed on the back burner, but not if they can step up their ...
Neighborhood Sites: Biting Off More Than You Can Chew
I was recently speaking with an agent in my area that wanted to set up a series of neighborhood-specific websites. He plans on setting up about 3-5 neighborhood sites with the hopes that they will drive qualified traffic back to his main site so he can get more leads. Sounds like a great idea… but my question was: How do ...
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