AGBeat » Brandie Young

Setting Realistic Expectations on Communication

Brandie Young — Fri, 26 Mar 2010 13:00:24 +0000

I recently needed a refresher in this area, and thought I would pass along some nuggets that help me. Hope it’s helpful to you as well. Miscommunication is one of the biggest time sucks for service providers. Remember, communicating is only effective when the other person understands *exactly* the message you want them to understand. Any communication in any form [...]

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If You Are So Great, Then Why Hasn’t Anyone Heard Of You?

Brandie Young — Fri, 15 Jan 2010 16:19:08 +0000

Are you sacrificing trust for a following? I’ve noticed a shift in my perception of folks on Twitter, FaceBook and other SM sites. I no longer consider follower count as a measure of credibility. A couple years ago I did. It’s just too easy now to trick systems, especially on Twitter where several services exist simply to boost followers. I [...]

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When You Recommend on Linked-In, is it Worthwhile?

Brandie Young — Thu, 07 Jan 2010 17:22:05 +0000

I noticed something when I logged onto Linkedin … a recommendation for a former exec from a peer that didn’t think much of that person. This intrigued me. Why, I thought, would he write a recommendation for her? So, I asked him. His response: “You never know when she might recommend me and I get a job out of it.” [...]

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Blast from the Past- Predictions Look How Many Came True!

Brandie Young — Thu, 03 Dec 2009 10:09:28 +0000

It was 1993 I don’t actually remember this series of ads by AT&T, but to look at them now is pretty cool. So many of their predictions came true – from GPS, to Kindle and Skype. The part that’s not cool, is while AT & T predicted them, AT& T owns none of them …

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Huh? Audio Branding?

Brandie Young — Tue, 18 Aug 2009 02:49:46 +0000

Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as the acoustic equivalent of a logo. Think: Intel, NBC, T-Mobile or THX. Typically a short distinctive melody or sounds, these sounds are typically used at the beginning or end of ads. Sneaky, in a good way [...]

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After Your Final Log-off

Brandie Young — Tue, 23 Jun 2009 22:20:29 +0000

After Your Final Log-off There are a variety of events in life that trigger forward-looking plans – having kids and buying a home come to mind. Once those events occur, the responsible thing is to plan for the “what if” so loved ones know your wishes and are able to carry them out without second guessing. What about your online [...]

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Marketing Mainstreaming Porn?

Brandie Young — Fri, 19 Jun 2009 03:20:05 +0000

(Disclaimer: while not directly related to real estate – I thought this topic would make for interesting discussion) Sex Sells For decades that’s been a mantra. We are accustomed to seeing pretty people and sexy scenes in aspirational marketing efforts. But a Bud Light commercial, released via YouTube, has me wondering: Are marketers are crossing the line, or has porn [...]

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When Did Greed Become Bad?

Brandie Young — Fri, 12 Jun 2009 14:36:11 +0000

Greed “… greed — for lack of a better word — is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of mankind. And greed — you mark my words [...]

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Get Some Virtual

Brandie Young — Thu, 09 Apr 2009 06:54:14 +0000

Webinars are a powerful lead generation, follow up and customer retention tool, if properly produced and managed. But, you must have a diversified strategy in place, and create events that vary by purpose and prospect. An increasing number of your leads are likely coming from the internet, particularly as Brokers and big brands, like Century 21, are redirecting their advertising [...]

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Women – A Niche to Consider

Brandie Young — Thu, 26 Feb 2009 16:10:39 +0000

They Represent (at least) One out of Five of Your Potential Clients I’m not sure who first came up with the idea of trying to understand how women shop, but I like to think the process began with David Ogilvy, the legendary ad guru, who had the guts to tell arrogant advertising creatives in the late 1950′s: “The customer isn’t [...]

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