AGBeat Columnist: Brandie Young
Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.
Bring a good tagline to life – six rules and seven sins
Coming up with a great tagline is a struggle. Typically, people get it wrong by focusing on what the product or service is rather than the ultimate benefit it provides. Why does it matter? This article was originally published on AgentGenius.com on December 09, 2009. Your tag line should be a memorable phrase that sums up the tone and premise ...
Who’s your guru? Are you paying unqualified experts?
Guess what?? I’m getting a nose job! I’ve been following this plastic surgeon on Twitter and as a fan on Facebook for about a year now. He really seems to know his stuff! He has a huge following and his before & after pictures are amazing! While I don’t know anything about his education, licensing or experience in cosmetic surgery, ...
Gary V – I disagree! Vaynerchuk’s advice could hurt agents
Inman Connect NYC This article was originally published on January 15, 2009 as author Brandie Young’s debut post that stirred things up right off the bat… I missed RE Connect in NYC this year – but kept up via Twitter and various live streams. All the excitement about the dynamic presentation given by Gary V piqued my curiosity. I was ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Personal brand vs. reputation. One in the same, or completely different?
Building your brand More than ever Agents, Realtors® and other service professionals (like me) are told we must build and nurture a “personal” brand. The term has gained traction with the proliferation of social media, with SM being the go-to tool to build one’s personal brand. This leaves me questioning: Do personal brands exist, or are we really talking about ...
You should watch your slanguage … you follow?
Recently one participant on a conference call kept asking “You follow me, Brandie?” Perhaps it was his Brooklyn-esque speech patterns, but what I was hearing was “Hey idiot, do I need to dumb this down for you?” That was cleared up a few days later, when during a one-on-one call I asked him “Do I present myself in a manner ...
Setting Realistic Expectations on Communication
I recently needed a refresher in this area, and thought I would pass along some nuggets that help me. Hope it’s helpful to you as well. Miscommunication is one of the biggest time sucks for service providers. Remember, communicating is only effective when the other person understands *exactly* the message you want them to understand. Any communication in any form ...
Why Does Real Estate Require Relationships?
There seems to exist the premis that the business of real estate requires an agent to build “long-term relationships” with buyers/sellers. I can’t help but wonder why. From my side of the fence, the home buying/selling process is a transaction, which doesn’t necessarily require a relationship. In my mind, the relationship with a first-time client develops throughout the transaction process, ...
Random Reflections from Palapa Cincuenta Cinco
I’ve just returned from my annual trip to Zihuatanejo, Mexico, during which I live in a setting befitting a Corona Beer ad for seven wonderful, lazy days. For a number of years I’ve vacationed at the same resort at this time of year, and I always look forward to reuniting with the other vacation “regulars” – all wonderful people. Vacation ...
Freedom of Speech can Co$t You
It’s nice that we enjoy “Freedom of Speech”, but we are still responsible for our speech, and lawsuits are a reality when an individual must protect him/herself from abusive or inflammatory allegations. Read a definition of Defamation: Defamation is the issuance of a false statement about another person, which causes that person to suffer harm. Slander involves the making of ...
The Impact of the Highly Improbable
Disclaimer: The following are random musings from the black hole that is my mind. It seems it’s in our nature to explain things, even though they are many times unexplainable. It’s almost as though our minds our minds are machines that must create explanations to make sense of everything. Blind to the random? If we see or experience something every ...
Another Niche To Consider Marketing To – Mothers
Last year I wrote a post on marketing to women as a niche buyer. To further target this buyer, try appealing to mothers. Compelling stats There are 75 million mothers in the U.S. According to the Marketing to Moms Coalition this group is responsible for $2.1 Trillion in spending. 5 million moms own their own businesses 88% of mothers refer ...
If You Are So Great, Then Why Hasn’t Anyone Heard Of You?
Are you sacrificing trust for a following? I’ve noticed a shift in my perception of folks on Twitter, FaceBook and other SM sites. I no longer consider follower count as a measure of credibility. A couple years ago I did. It’s just too easy now to trick systems, especially on Twitter where several services exist simply to boost followers. I ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez