AGBeat Columnist: Bill Lublin

Bill is an unusual blend of Old & New - The CEO Century 21 Advantage Gold (Philadelphia's Largest Century 21 company and BuzzBuilderz (a Social Media Marketing Company), He is a Ninja CEO, blending the Web 1 and 2.0 world together in a fashion that stretches the fabric of the universe. You can follow him on twitter @Billlublin or Facebook or LinkedIn.

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Who is the Center of Your Real Estate Business?

Who is the Center of Your Real Estate Business?

In a recent conversation during the Virtual ReBarCamp, Joe Ferraro was talking about the future of real estate brokerages, which he thought would be an Agent Centric Model. Rob Hahn of 7DS Consulting immediately chimed in that if the real estate industry became any more agent centric, it would put brokerages out of business because of their low profit margins.  ...

Bill Lublin | 2009/11/25  | 28 Comments Editorials

5 Tools for Measuring & Managing Your On-line Reputation

5 Tools for Measuring & Managing Your On-line Reputation

With the recent conversation about different lists of “influential” real estate people to follow on twitter, there was renewed discussion about what constitutes an influential person on-line. Of course the decision to follow someone or not follow them really needs to revolve around your needs or business plan, but its easy to see that that where and how you are ...

Bill Lublin | 2009/10/21  | 13 Comments Social Media

Raising Money for Charity? What a Slime-Ball!

Twestival sign by Billlublin

Being charitable is one of the three things I think are most important in how we conduct our lives. If you are healthy, you should help someone who is not, if you have eaten, you should help someone who has not in short we should all help people in need. In the final analysis charity is selfish because it makes us ...

Bill Lublin | 2009/09/24  | 18 Comments Editorials

We Don’t Need No Stinkin’ Websites

We Don’t Need No Stinkin’ Websites

Real estate agents and real estate brokerages are obsessed with their websites. We spend hours on thinking about them, discussing them, and attend seminars about how to make them better. We artfully craft the “About Us” section, check the graphics, and work on clever SEO tricks. But even though I’ve been prey to this thought process,   I’ve come to ...

Bill Lublin | 2009/09/12  | 22 Comments Editorials

Harbingers of Spring? Is the Market Changing?

Harbingers of Spring? Is the Market Changing?

Real Estate salespeople are usually optimists. They want to believe that things are getting better, and with the low mortgage rates, buyer demand, and arrival of the normal spring market time, there was some indication that the market is getting better. But I don’t know if it really is. There’s an old joke about the boss who came into his ...

Bill Lublin | 2009/08/26  | 14 Comments Real Estate

Making REBarcamp RElevant

Setting Up ReBarCamp 2009

Yesterday, I attended the 2nd Annual ReBarCamp San Francisco Its just over  a year since I attended the first one in San Francisco, just before Imman Connect where AgentGenius won the Award for the most innovative Blog. That event has been well chronicled, and has had an incredible reprise yesterday when the most familiar figures of the RE.net met once ...

Bill Lublin | 2009/08/05  | 26 Comments How to

Every Blog Post Doesn’t Need to be a Home Run

Every Blog Post Doesn’t Need to be a Home Run

Sometimes Writing is Tough There are a lot of reasons for not writing – and people all over the Internet write about them and how to overcome them.  In fact, one of the great “fall backs” when you don’t have anything to write about is writing about your difficulties.(Though I would never do anything so cheesy) The problem is obvious ...

Bill Lublin | 2009/07/29  | 13 Comments How to

Living with the HVCC

Living with the HVCC

The implementation of the Home Valuation Code of Conduct (HVCC) impacts a number of stakeholders in the real estate industry. And as with the implementation of any new program or policy, there is a lot of confusion about what this means to real estate agents and appraisers. The rumors were rampant. People were concerned that the business relationships that they ...

Bill Lublin | 2009/07/08  | 19 Comments Real Estate

Cameras and Communities

Cameras and Communities

Technology has always fascinated me. Not so much for the gears and circuits and construction of it, but the uses and abuses we put it to in our daily lives.  One of the technologies I always enjoyed was photography. From the Kodak brownie of my youth through Polaroids, and Instamatics to video cameras, and then digital still and video cameras, ...

Bill Lublin | 2009/06/24  | 9 Comments Marketing

Being Valued

Dale Stinton addresses ReBarCamp attendees in Chicago

What’s the Story? My Social Media career began when Jim Duncan and Liz Luby spoke in front of an NAR sub-committee about blogging. In their presentation, Jim had pointed out a number of sites where NAR was being lambasted by bloggers who felt that the organization was unresponsive, monolithic, and antiquated. A light went on for me.  As someone who ...

Bill Lublin | 2009/06/17  | 22 Comments Editorials

How to Choose?

How to Choose?

I love toys I mean I really do. I don’t even think its a “guy thing” since I hang out with women that seem to love gadgets easily as much as I do. Luckily I use my toys in my business so they are easy to rationalize. But they’re toys nonetheless. I mean a video camera? Important. A Flip Video ...

Bill Lublin | 2009/06/10  | 28 Comments Social Media

Who Needs a Broker?

Who Needs a Broker?

You do probably.. In an arena that is mainly agent centric, let me take an unpopular position – most real estate agents actually benefit from the presence and symbiosis of the agent broker relationship.  Too often the relationship is typified as parasitic rather than symbiotic, but the stereotypes seem to be generated without regard to the reality. The stereotype of ...

Bill Lublin | 2009/06/03  | 18 Comments How to