AGBeat Columnist: Benn Rosales

AGBeat Founder, Director: I've dedicated the past two decades to consumerism in and out of the real estate space. I help focus corporations on consumerism, consumer needs and trends, and what consumers find valuable. I hope you enjoy AG, and that you will reach out if I can help your company or association communicate it's value.

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WP Engine closes $1.2M round of funding – the WP Engine that does!

WP Engine closes $1.2M round of funding – the WP Engine that does!

The WP Engine that does, and then some We’re sure you’ve noticed the lightning fast speeds over the past several weeks at AGBeat, and we’ve been itching to give you the dirt- and now we can. We were previously powered by Site5 on a VPS4 and it simply crumbled under the weight of our traffic spikes. Frustrated and dredging through ...

Benn Rosales | 2011/11/19  | 29 Comments Austin

Real estate industry disillusionment – as much as things change they remain the same

Real estate industry disillusionment – as much as things change they remain the same

Folks like Glenn Kelman of Redfin find themselves in a quandary. They set the bar so high (as any great CEO would) but must now adapt to market conditions and they must guerrilla style compete once the enthusiastic startup hyperbole subsides. Truth be told, Redfin has lowered it’s voice quite a bit in recent years and buckled down, becoming a serious contender in the real ...

Benn Rosales | 2011/11/17  | 26 Comments Editorials

AGBeat introduces Likeable Interactive Advertising with Facebook integration

AGBeat introduces Likeable Interactive Advertising with Facebook integration

The 125 pixel ads are gone! Instead, we’re introducing text based likeable advertising to our audience. Connected to Facebook, visitors can see if a product is well known and recommended, or if a product is early in adoption. For advertisers, it presents a very unique opportunity for visitors to get a sense of your brand via your Facebook interaction before opting to ...

Benn Rosales | 2011/10/12  | 18 Comments Social Media

The Business Block at AGBeat – designed for associations, business owners, and entrepreneurs

The Business Block at AGBeat  – designed for associations, business owners, and entrepreneurs

I’m proud to present to you the newest additions to the Business Block here at AGBeat. We’ve tailored this category for the entrepreneur, the business owner, and association leadership to provide insight, and inspire in an often chaotic universe of blather. The redundant speak we’ve all heard echoed on and offline has grown so tiresome that even I need ear plugs. ...

Benn Rosales | 2011/10/12  | 38 Comments Editorials

Have you discovered why it is that you do what you do?

Have you discovered why it is that you do what you do?

I have. I’m a lucky guy. I built AG not knowing what it would grow up to become, but I knew why; I’ve always known why. My reason why is the very reason that our competitors can’t do what we do- they’ve never been where I’ve been or seen what I’ve seen, but they see the result of it every ...

Benn Rosales | 2011/10/11  | 41 Comments News

How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]

How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]

Sexy, Right? If you’re reading this, then you are probably like me- a consumer advocate first and foremost, and always looking for ways to see your business through fresh eyes. The buzz word du jour is experience, and I honestly believe we all want to deliver it, but often businesses are caught up in that other buzz word (which is ...

Benn Rosales | 2011/10/03  | 27 Comments Marketing

Yahoo! Scientist discuss perspectives on the future of consumer search

Yahoo! Scientist discuss perspectives on the future of consumer search

Recently, Forbes’ publisher Richard Karlgaard lead a round table discussion with Chief Strategy Officer and Head of Yahoo! Labs DR. Prabhakar Raghavan, Yahoo’s Chief Scientist of Search and Advertising Andrei Broder, and Justin Rao, Yahoo! Research Scientist on the Future of Search as it pertains to user experience. Although the Yahoo! Scientist spoke less about any real specifics of plans ...

Benn Rosales | 2011/09/05  | 13 Comments Marketing

Real estate and the economy in 2020 – online jobs and your career – op ed

Real estate and the economy in 2020 – online jobs and your career – op ed

Obama’s supposed gaffe The Right has taken to blasting Obama on his misunderstanding of business and the economy, which to be quite honest, is an easy target given our current state of affairs. Believe me when I say that President Obama typically loses me after the words good morning, good evening, or “My fellow Americans,” but what most are calling ...

Benn Rosales | 2011/06/24  | 23 Comments Editorials

Succeed online by conceptualizing your real estate web ecosystem – Pencilgraphic

Succeed online by conceptualizing your real estate web ecosystem – Pencilgraphic

Understanding the real estate web ecosystem The flavor of the day is what dictates coverage by print, television and online magazines and inevitably by conference speakers. This cycle is driven by the economy of interest of our reader consumers without much regard for the bigger picture, hence the topic of Twitter, Facebook, and Google remaining popular subjects on and offline. ...

Benn Rosales | 2011/06/07  | 17 Comments Marketing

How to be an even better Realtor professional in a competitive world

How to be an even better Realtor professional in a competitive world

Second to the transaction How many times have you, the Realtor, been the second to the transaction? The second to list the home, the second to show property to a new home buyer? The mere fact that you’re the second party points to the failure of the first party to deliver, or so it would seem. Although you know the ...

Benn Rosales | 2011/05/19  | 8 Comments Editorials

ActiveRain sold, goodbye and a word of warning for users – Developing

ActiveRain sold, goodbye and a word of warning for users – Developing

ActiveRain has been sold The backstory is ActiveRain has officially been sold. Jonathan Washburn, co-founder and former (ousted according to sources) CEO of ActiveRain wrote on his blog on ActiveRain “Six amazing years after creating ActiveRain I’ve stepped down as ActiveRain CEO and I’m now focusing 100% of my business efforts on revolutionizing the daily deals industry through the DailyTicket community.” ...

Benn Rosales | 2011/05/11  | 75 Comments News

Real estate associations, Realtor members and their unique challenges

Photograph: ITV

It’s no wonder that Realtor professionals are placing more and more pressure upon the associations tasked with connecting them to the latest and greatest technologies. The hysteria caused by the rapid growth of Zillow and Trulia along with the surge of mobile technologies, social media, and the idea of do-it-yourself real estate empowered by the likes of Google and popular ...

Benn Rosales | 2011/05/08  | 44 Comments Editorials