AGBeat Columnist: Athol Kay
Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.
Medium vs Message and things that go Moo.
I just had this random unfinished thought about social media. Though I’m not really sure what social media really is. I suspect that newspapers were the first “social media”. Then radio. Then TV. Then the Internet in all it’s various forms and applications. Now I’m sure thinking of say TV as social media ...
Tales For An Accelerated Culture
It all comes back to 1991. I have to title this post “Tales For An Accelerated Culture” because if I simply called it “Generation X” you’d more than likely assume I was speaking of the generation… my generation… rather than the actual book. I usually don’t show ...
NAR is Spinister
I just finished reading Benn’s post on Does This Yun Make You Look Fat? and started a comment that grew and grew. In Benn’s view the NAR public relations problem is Lawrence Yun the current Chief Economist for NAR. My view is that shooting zombies in the head feels good at the time, but ultimately the zombie causing virus remains ...
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Death By Real Estate Offer Writing Software
When transactions really get messy, the representation offered by agents is superseded by that offered by the lawyers. We’re like the kids in the back, strapped into car seats and sucking on pacifiers while Mom and Dad sort out where we’re all going. We aren’t lawyers. Brokers are pretty keen on explaining that to new agents. Don’t write contract clauses ...
What Are The Ten Worst Realtor Photo Mistakes?
I’m trying to whip up a top ten list for the worst photographic mistakes agents make. I can easily make the list of errors, but what do most people think the order should be in? Here is what I have so far, in no particular order; Interior photos look dark and gloomy, with bright over exposed windows. Photos that aren’t ...
Push vs Pull Marketing
Push Marketing = TV ads, newspaper ads, signs, flyers, door knocking and cold calling and all the other manners of yelling for a customer to buy something. People generally hate being Push Marketed these days. We’re completely jaded by it. Ever buy a Sunday paper? Ever just scooped up the entire inch thickness of advertising crap and dumped it into ...
To Think We Ever Complained About Zestimates
I took photos for some people I now consider my friends about a month back who were listed with another agent. And please if you visit that link, don’t let the rage here spill over into there in the comment. This is the Agent Break Room Blog for me, the other is kinda my Front Desk Agent On Duty Go ...
My Brokerage Shakes Me Down For Link Love
Well it’s not quite that nasty, but it certainly feels a little uneasy on my end of the deal. I usually get 3–4 requests a week for trading links and I routinely decline them all. Today I get a quite nice, and generally friendly request from my brokerage to use certain keywords and links to the brokerage website from my home page ...
To Do List
It’s apparently the rage sweeping this blog to figure out a New Years Resolution list, so here goes. 10. Have food on the table. 9. Still be blogging and whatnot this time next year. 8. Get about 100 photo shoots in. 7. Really, actually get the tattoos. Really really. 6. Get to meet a few other blogger types in real ...
Why Do Agents All Have Their Photos On Their Business Cards?
Ever get asked that question like its some kind of probing question about to tear the fabric off the top of our little twisted universe and reveal the darkness within? I’m just answering it with… “Gee I dunno, why does everyone have a photo of themselves on their MySpace or Facebook page?” … Maybe people just like faces instead of ...
Thanks To Greg Swann
No doubt you’re all sick of the way the uproar over Daniels little video has distracted us all from the important coverage of the Jamie Lynn Spears pregnancy. So I’ll be brief. I did leave comments as a rebuttal on the Bloodhound Blog post that claimed the video was in poor taste, but they remain locked in moderation after more than ...
Tales of Plan B: Over Committed
Part One is here where our writer authorizes “Operation Survive The Storm”. I’m waist deep in email alerts for nursing jobs available. The irony is I’ve been writing for a year how real estate has been completely changed because of the Internet, and how newspaper advertising is basically worthless. Yet I’m actually taken by surprise at how much looking for a ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez