All posts by Amanda Lopez

Amanda Lopez is a real estate broker and founder of Style House Realty in Baltimore, Md. She has worked in the real estate industry for over 6 years and prior to that studied advertising, branding and web design. Refusing to believe the real estate industry had to be bland and boring in design and appeal to everyone, she set out to bring some style and technology into the mix. Amanda can most likely be found with coffee that got cold, great shoes, her mind in the sky and her evernote app open.

nar rethink

NAR REThink: meaningful dissection of the f...

Aug 27, 20124 Comments907 Views

As a convention cynic, I typically roll my eyes when someone addresses "the future," but at this event, there was a tangible sense that people are finally becoming aware of industry changes.

branding

Branding: choosing your name, color, and lo...

Aug 07, 20123 Comments1904 Views

Getting a business off of the ground can be a tremendous challenge, but branding is much more complicated than slapping up a sign with your name on it.

open sign

Getting your new business off of the ground...

Aug 02, 2012No Comments984 Views

Many companies never come to fruition due to fears about funding, planning, and execution. Here are some quick tips for getting over the hurdle of being new.

dinosaur

Will real estate agents become extinct over...

Mar 21, 201250 Comments224 Views

Every year, the concept of real estate agents becoming extinct make national headlines and some believe technology will supplant the practice, but is that true? Agents have survived dozens of revolutions thus far and somehow remain in

real-estate-broker

From Realtor to Broker: determining the mod...

Mar 05, 201218 Comments4520 Views

When Realtors get the indie itch, the most difficult decision faced today is which real estate model to follow. There are three main options, or a combination of the three, and this very personal decision is a

indie-brokers

What to weigh when considering becoming an ...

Feb 28, 201214 Comments1964 Views

The indie itch So, the itch has gotten to you. You know, the indie itch… You’ve found yourself increasingly discouraged, just not truly motivated. That spark you had when you first got licensed is gone or dwindled.

man-paint

Zombie Apocalypse or Sucker Punch, marketin...

Jan 16, 201211 Comments1850 Views

Brilliant gender marketing So you’ve moved into your new house and the first thing you want to do to put your stamp on it is paint. It’s not so expensive, HGTV makes it look easy, and it

tagged-photos

Make your website ultra sticky with interac...

Jan 09, 201229 Comments1979 Views

The evolution of photo sharing The recent release of the Timeline feature on Facebook, sites becoming more picture friendly (jux), and business cards becoming stylishly virtual (flavors, aboutme), there is no doubt that photos are big on marketers’