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New recruiting video involving bad singing and dancing – it rocks

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Hallmark Sotheby’s International Realty in Massachussetts has just released their newest recruiting video and we love it for five reasons:

  1. there is bad singing
  2. there is bad dancing
  3. they clearly know they are bad singers and dancers
  4. there are flashing lights
  5. we love anything that remotely relates to Timberlake

It’s fun, it’s creative, and it emphasizes their inner geekiness. Like minds attract, so with this video, we’re betting they’ll easily be able to attract some of the biggest Realtor geeks in the Boston area (or maybe just geeks?).

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Edna is the nosy neighbor who is poking her nose in everyone's business. She's listening with a cup at someone's back door, going through neighbors' trash, and peeking at passerbys from behind the curtain- and she's hopped up on coffee, so be kind to her, lest she points her binoculars in your direction.

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  • http://www.massrealestatelawblog.com Richard Vetstein

    I agree. It's a creative parody and definitely thinking out of the box. The agents look like they are loving their jobs. Makes me want to work there!

  • Erin

    Seriously? That's just awful. Hard to watch. Definitely not the image I [had+] of the Sotheby's brand, for sure.

    • http://www.lizbenitez.com Liz Benitez

      :-D I thought it was a bit awful as well.

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  • http://www.we-promise.com Alba

    Great video! When it comes to marketing we have to differentiate ourselves from the pack. Recruiting new agents as well as good agents is getting tough and trying something new may just be what we need.

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  • http://mikecandoit.com mike

    I doubt it converts but it is fun. It may help the agents in the office bond over the fun. It's a talking piece for their agents with friends and clients.

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  • http://www.goomzee.com Austin Smith – Goomzee Corporation

    Love it!

  • http://www.gilbertrealestateguide.com/ Chris

    Wow it wasn't that bad and at least they're trying to appeal to the new generation. I wonder how/if they got the license to use that song?

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